Kūpuna Market

Hawaiʻi Farm to Car's Kūpuna Resilience Program, or “Kūpuna Market,” aims to not only supply healthy food to our Kūpuna, but also help them thrive!

🌱 About this Program

Food insecurity in Hawaiʻi County reached an all-time high during the COVID-19 pandemic with 1 in 8 residents facing food insecurity. Data show that 40% of residents are Asset Limited, Income Constrained, Employed (ALICE), with at least 60% of East Hawai‘i residents classified as ALICE. Hawaiʻi Farm-to-Car’s Kūpuna Resilience Program, or “Kūpuna Market,” aims to not only supply healthy food to our Kūpuna but also help them thrive!


  • Enrolled Kūpuna Market members (seniors age 60 and over)  will receive a $40 voucher bi-weekly to purchase local produce, bread, dairy, frozen meat, and non-perishable pantry items through Hawai’i Farm-to-Car, our weekly e-commerce market.
  • Kūpuna members can shop online anytime from Friday morning through Monday afternoon and choose products from over 45 local farmers. After checkout, they can simply drive through to pick up their groceries between 3pm and 6pm on Wednesdays at the Puna Hongwanji in Keaʻau. It’s just that easy!
  • Hoʻōla Farms staff will work with Kūpuna to educate and assist those eligible for SNAP benefits, which will increase their bi-weekly grocery budgets. In addition to being able to order the Hawaiʻi Farm-to-Car market, enrolled Kūpuna will also be able to purchase a Kūpuna Market Box featuring a variety of items for a set price bi-weekly.
  • A 3rd-party Licensed Clinical Social Worker (LCSW) will enroll and assist Kūpuna participants, administering intake and wellness visits on a rotating schedule and collect information to better understand the needs and eligible Kūpuna may have for other support programs.

📅 Dates & How to Participate

Our apologies! Enrollment for this program has closed. If you are still interested in participating, click here to contact us. Please consider making a tax-deductible donation to help keep the Kūpuna Market program going by clicking the button below. Mahalo!

🌱 Frequently Ask Question

📍 Location

Exact addresses, if not shown, will be provided later to registered participants.

⚠️ Safety Info

We conduct programs in accordance with federal, state, and local safety guidelines, including COVID protocols. Program participants please note the following:

  • Mask wearing and social distancing while in enclosed spaces is now optional, although we may reinstate COVID rules as needed.
  • Closed-toed shoes and sun protection should be worn in outdoor settings.
  • All on-site educational program participants must complete a liability waiver.

🙏🏽 Mahalo!

This program is funded by the Hawaiʻi Public Health Institute with support provided by the Kūpuna Food Security Coalition, part of the Kūpuna Collective, and private donations. Click HERE to donate today!