VA-M8: Locavore Store & Hilo Farmers Market
Find out everything you need to know about our VA-M8: Locavore Store & Hilo Farmers Market module by checking out the details below!
ℹ️ Module Overview
💻 Zoom or Online Meeting Info
📚 Description & Resources
Module 8: Locavore Store and Hilo Farmers Market
Field Day at the Hilo Farmers Market and Locavore Store in downtown Hilo. Meet at the Hilo Farmers Market at 8:00am for breakfast and a review of vendors and products for sale. Compare and contrast packaging, price, and value-proposition.
Business Model concepts:
-
- Product
- Customer
- Distribution
- Revenue Stream
- Value-Proposition
Why did we buy what we did at the farmers market? What made us choose the products we chose? The Value-Proposition of your product is what makes your customer purchase your product, especially over any other alternatives. It is a one-sentence summary of how your product provides value to the customer.
- Example: Cafe 100 – The creator of the Loco Moco
- Examples:
- First
- Cheapest
- Best
- Geographic (Kona Coffee, Big Island Box)
- Other
Create a Value-Proposition for your product:
Locavore Store – Owner, Cat Zaragoza
Locavore Store is a small grocery store that carries exclusively Hawai’i products. They are a great place to find high-quality organic Big Island produce, and a range of local value-added products. Meet owner Cat Zaragoza for tour and to hear tips and tricks for having your products in a retail outlet.
www.bigislandlocavorestore.com
“Our main goal is to connect our Hawai’i island neighbors with locally-grown and made goods, gifts, and groceries by providing a central outlet for our local food producers and craftspeople. With the addition of our online store, we can now share these same local harvests and creations with our broader community throughout the Hawaiian Islands and the Mainland, as well!”
Summary
📍 Location Details
Hilo Farmers Market
Big Island Fresh, Big Island Best! Big Market Days on Wednesdays and Saturdays.
The Locavore Store
A quaint, all-local grocer featuring the lovingly-crafted foods and goods from a myriad of local farms, families and artisans. Live well, buy local.
Instructors
Anthony Florig
Anthony serves as Hoʻōla Farms’ Groundwork to Grow program manager and is also the founder and owner of Big Island Box.
Experts
Catarina Zaragoza-Dodge
Catarina is on a mission to get Hawaiʻi Island to consume as much locally grown produce and to buy as many locally made value-added products as possible!
😷 Safety
Our programs are conducted in accordance with federal, state, and local safety guidelines, including COVID-19 protocols. Participants and site visitors are required to:
- Observe social distancing whenever possible.
- Bring a mask and wear it over your nose and mouth while in enclosed spaces.
- Wear closed-toed shoes and bring sun protection—educational programs only.
- Complete a liability waiver—educational programs only.
