Module 7: Marketing and Distribution

Product and production plans will be reviewed for class examples, and marketing and distribution is discussed. Big Island Made founder Cody Chapin joins us for an in-depth discussion on customers and target-markets.

Business Model concepts:

• Product 
• Customer 
• Distribution 
• Revenue Stream 
• Value-Proposition 

Creating a value-added product is only valuable if you are able to capture that value, either by consuming the product yourself, or more likely selling it. You can only sell the product if someone is willing to buy the product. And the value is only worth it if your price is high enough to give you a reasonable profit. 

Marketing is the entire process of getting your product to the people. This includes logo and branding, advertising, pricing, and sales. Remember Distribution from the Business Model, it is how you make your product available to the customer. Each place your customer can buy your product is a distribution channel. 

• Example: Girl Scout Cookies
  • Logo and Branding
  • Advertising
  • Pricing
  • Sales
  • Distribution

Big Island Made – Cody Chapin

“Big Island Made is a membership-based marketing and business development program created in 2018 to support and promote Hawaiʻi Island makers and retailers of local products. We believe everyone should be able to make a comfortable living doing what they love—that’s why we want to help our community succeed!”

Website: https://bigislandmade.com/

• Your Customers
• Target-Markets
• Examples
• Big Island Made overview
  • Membership
  • Marketing
  • Customers
• Q&A